Why We're Launching in January (And Not Before)
We’ve been getting the question a lot lately:
“When are the products launching?”
The honest answer?
January.
And here’s why that’s exactly the right decision — for you, for us, and for the kind of brand we’re building.
We Could Have Launched in December...
We were close. Two of our core products are tested, refined, and nearly ready.
But launching during the holidays — when people are distracted, shipping is unpredictable, and quality might get rushed — just didn’t feel right.
This brand was never about hype.
It’s about trust.
It’s about creating skincare that protects, repairs, and actually makes a difference for skin that works hard — indoors or out.
We’re Using This Time to Get It Right
Instead of rushing a holiday drop, we’re using this extra time to:
Finalize our packaging
Smooth out logistics and fulfillment
Refine our messaging so we launch with intention
And maybe… just maybe… get all five products ready instead of just two
We’re not going to waste your time — or your money — with something half-finished. You deserve better than that.
What’s Coming in January
We’ll be releasing at least two products — and possibly our full five-piece lineup. All field-tested. All built from the ground up for:
🛠️ Skin that faces sun, cold, wind, and long days
🏙️ People who spend time outside and inside
🧴 Those who are tired of skincare that feels like it wasn’t made for them
No fluff. Just skincare that works where you live and move.
In the Meantime: Wishing You a Good Winter
As the holidays approach, we hope you take time to rest, recover, and get outside (if you can).
We’re still here — building, testing, and preparing for a real launch. And we can’t wait to share it with you.
If you haven’t already, make sure you’re on the Watch list — our first drop will be limited.
Thanks for sticking with us.
Let’s make 2026 the year your skin gets what it actually needs.