At Minerva Distinguished Skincare, we believe skincare should be as grounded as the land it comes from. That belief shaped the creation of our new brand, MDSSkincare — a line rooted in nature, guided by wisdom, and anchored in the agricultural heritage of our home state.
Inspired by Arkansas’s #1 crop — rice — and by the meaning behind our founder’s namesake, Minerva, we create clean, vegan skincare guided by botanical science and designed for thoughtful, everyday skin care.
Our mission is to create skincare that honors the land, respects the skin, and supports the people who care for both.
Our formulas are crafted to help protect sensitive skin from environmental stressors, combining carefully selected botanical ingredients with intentional, performance-driven formulation. Each product reflects our commitment to transparency, simplicity, and respect for the natural processes that sustain both skin and soil.
The MDS Clean Promise
At Minerva Distinguished Skincare, every product we create is guided by a simple set of principles:
Thoughtful Formulation
We formulate with intention, selecting ingredients for their performance, compatibility with sensitive skin, and respect for the natural world.
Transparency
We believe in clear ingredient communication and honest formulation practices. What we use — and why we use it — matters.
Plant-Forward, Purpose-Driven
Our products feature botanical and naturally derived ingredients, chosen for their functional benefits and backed by thoughtful formulation.
Care for People and Land
We believe in supporting the agricultural communities that sustain us, and we are committed to giving back to women in agriculture as our brand grows.
Responsibly Made
Our products are vegan, cruelty-free, and created with care for both skin and environment.