At Minerva Distinguished, we believe skincare should be as grounded as the land it comes from. That’s why we are launching our new brand, MDSSkincare.

Inspired by Arkansas’s #1 crop — rice — and guided by the wisdom of our founder’s namesake, Minerva, we’re creating clean, vegan, natural and non-GMO skincare for outdoor enthusiasts, outdoor workers, and everyday naturalists.

Our new formulations are designed to soothe and protect sensitive skin exposed to the elements. Every ingredient meets our MDS Clean Promise — natural, nature-derived, or EcoCert approved, always Prop 65 safe, and never synthetic.

We’re proud to be woman-owned and rooted in agriculture, giving back to women in agriculture with every purchase.

Skincare You Can Trust. Powered by Rice.