"Why We Test Skincare in the Wild — Not the Lab"
Because real skin doesn’t live in perfect conditions.
Most skincare brands develop their products in perfectly controlled labs.
Sterile air. Filtered water. Temperature-stable rooms.
But if you're someone who works in the sun, hikes through wind, or spends 10+ hours outside — you already know that’s not how real life works.
And it’s definitely not how your skin works and lives.
Outside Skin = Different Skin
When you're out in the elements, your skin isn't just dealing with dryness. It’s dealing with:
Windburn
UV damage (even on cloudy days)
Sudden temperature swings
Dirt, sweat, and environmental friction
Loss of hydration every time you wipe your face with your sleeve
Most skincare wasn’t designed for that.
And we’re not here to make "most skincare."
Why Labs Aren’t Enough
Sure, labs are great for measuring ingredients and ensuring safety. But a formula that looks good on paper might totally fail on the trail or on a worksite. We’ve seen it happen:
Balms that melt in the heat
Lotions that freeze or go grainy in the cold
Products that sit on the skin and collect dust
Scents that become unbearable in humid or sweaty conditions
That’s why we go further.
Our Field-Testing Process
Every formula we make, after lab test ensure safety, gets sent out to be tested in the real world — by real people. Not influencers in robes.
Some use it on the job site every day, others take it outside on weekends. Either way, they need skincare that holds up — because outdoor skin doesn’t care whether you’re working or playing.
We work with:
🛠️ Construction crews
🥾 Trail runners
🚜 Farm/ranch workers
🏕️ Campers
They use it for days and weeks. Then they tell us: Did it help? Did it hold up? Did it feel right? If the answer isn’t yes — we go back to the lab. We don’t compromise.
And we’re okay being slow, if it means getting it right.
What We’ve Learned (Sneak Peek)
Our field testers helped us fine-tune things like:
The perfect balm texture that stays put but doesn’t feel sticky
Ingredients that actually soothe windburn without clogging pores
Packaging that works with cold hands and packing gear
We’re almost ready to share it with you.
But not just yet. Because there’s test we’re finishing up.
Want to Try it Before We Launch?
We’re still inviting early testers and subscribers to get first access.
If you’ve ever dealt with:
Cracked skin that won’t heal
Redness that won’t go away
Skincare that feels like it wasn’t made for you…
Whether you're outside 60 hours a week — or just every time you can be — this is for you.
DM us the word ‘TEST’ on Instagram Or sign up to join the early access list
Built for real skin. Field tested.
We’re not trying to be fast. We’re trying to be right.