Why Rice Belongs in Skincare: Nature’s Gentle Power

Written By Minnie Thomas

When most people think about rice, they think about food — not skincare. .

But at MDSSkincare, it’s the first ingredient we reach for. .

Our rebrand is rooted in this humble yet powerful crop — one that grows in our home state of Arkansas and has been used in beauty rituals for centuries. .

So why rice? Here’s why it deserves a permanent place in your skincare routine.

An Ancient Ingredient with Modern Benefits

For centuries, rice has been a cornerstone of beauty practices in cultures across Asia.

Rice water has long been used to brighten the complexion, calm inflammation, and soften skin — long before synthetic ingredients took over the shelves.

At MDSSkincare, we’re bringing that wisdom forward with clean, modern formulations designed for today’s skin needs.

The Skincare Benefits of Rice

Rice is more than a traditional remedy — it’s backed by science.

Our ingredients are carefully selected to support and soothe outdoor-exposed, sensitive skin. Here’s how:

  • Rice extract helps even skin tone and reduce the appearance of sun damage

  • Rice bran oil nourishes and locks in moisture without feeling heavy

  • Fermented rice water supports a healthy skin barrier and microbiome

  • It’s gentle, effective, and safe — just the way skincare should be.

Part of the MDS Clean™ Promise

As part of our MDS Clean™ Promise, every ingredient we use must meet our high standards:

✅ Vegan

✅ Non-GMO

✅ Prop 65 compliant

✅ Natural, nature-identical, natural-derived or EcoCert approved

Rice checks all those boxes — and delivers visible results, naturally.

From the Fields of Arkansas, with Purpose

Our founder, Minerva, is rooted in America’s agriculture fields and agricultural wisdom.

That deep-rooted knowledge and respect for the land live on in everything we create inspired by Arkansas rice.

When our new product line launches this winter, you’ll find rice in every formula.

Because at MDSSkincare, we believe glow should be grounded.

Want to be the first to try our rice-powered skincare?

👉 Join the Watch List for early access and exclusive updates.

Minnie Thomas